风格——具有中西时尚艺术交汇的尖端品牌
定位——为都市精英和年轻创业族群量身打造
使命——以圆形的轨道持续进行，让时间拥有更多意义
广告语——百年不朽，“伦”回依旧
Style -- with Chinese and Western fashion art interchange cutting-edge brand
Positioning -- for the urban elite and young entrepreneurial groups tailored
Mission--In the circular orbit continuously, let the time has more significance
Advertising language -- BES immortal Lun back still 机械手表相比于其它各类手表具有与生俱来的优势——完全依靠机械原理来完成计时工作，具有的独特魅力是无可比拟的。
Mechanical watches compared to other types of watches and have inherent advantages——Rely totally on mechanical principle to complete timed work,There is nothing comparable to this unique glamour is the. 石英手表独特的款式设计，具有中西时尚艺术交汇的尖端品牌，都市白领一族的挚爱。
Quartz watch unique style design, Chinese and Western fashion art confluence with cutting-edge brand,City white-collar gens love.