Athens Watch has been shrouded in mist for a long time. It is generally believed that the reasons for its low popularity are as follows：

1. Athens has been focusing on traditional watch design, while other watch brands have been launching more trendy, fashionable watches. In addition, the high price of Athens watches compared to other brands also affects their sales.

2. Athens's marketing strategy is not good. Compared to other watch brands, Athens does not invest much money in publicity and promotion, which affects people's awareness and willingness to buy.

3. Athens has not customized the product according to the needs of different consumer groups. People's needs are diversified, and they need to customize their products according to different consumer groups to improve their competitiveness.

4. Athens did not pay enough attention to after-sales service, and did not concentrate on providing consumers with perfect service to gain more trust from them.

To make Athens watch regain its popularity, I think Athens should first formulate a competitive marketing strategy. They should find new ways to promote their products and make sure that their promotions are more attractive and rising. Secondly, they should expand the number of channels for their distribution, so that more people can understand the brand and get close to it. Finally, the product should be improved in terms of quality, price and service. The quality should be guaranteed, the price should be reasonable, and a good after-sales service should be provided so that consumers can have a better buying experience.